This is the one step new formulators are most tempted to skip — and the one that matters most. Any product containing water is a viable environment for mould, yeast and bacteria to grow, often invisibly, long before a product looks or smells “off.”
Why “natural” doesn’t mean “safe without a preservative”
Water-based formulas — lotions, creams, toners, anything with an aqueous phase — need a preservative regardless of how natural or clean the rest of the ingredient list is. Anhydrous products like a whipped body butter or an oil blend are the exception, since microbes need water to grow. If your formula has any water in it at all, that exception doesn’t apply.
Broad-spectrum is non-negotiable
A preservative needs to protect against bacteria, mould and yeast — not just one category. Phenoxyethanol on its own is a reliable, broad-spectrum, widely compatible starting point used across a huge range of formulation types.
Boosted preservative systems
Some formulators prefer a blended system for extra assurance. Our Phenoxyethanol + Ethylhexylglycerin Preservative Blend pairs phenoxyethanol with ethylhexylglycerin, which adds a mild emollient and deodorising boosting effect on top of the base preservation.
Paraben-free alternatives
If your brand positioning rules out certain preservative families, our Benzyl Alcohol + Dehydroacetic Acid Preservative Blend is a paraben-free, broad-spectrum system that holds up across a wide pH range — a solid alternative for formulators avoiding specific ingredient categories.
Liquid systems for easy dosing
Our Liquid Preservative Blend is formulated specifically for water-based formulations in liquid form, which some formulators find easier to dose accurately than powdered systems, particularly at small batch sizes.
Usage rate matters as much as choice
Every preservative has a manufacturer-recommended usage range, typically somewhere between 0.5% and 1.5% depending on the system. Under-dosing is the single most common mistake — always weigh preservative by percentage of total batch weight, not by eye.
The bottom line
A beautifully formulated lotion with no preservative isn’t a finished product — it’s a science experiment with an expiry date measured in days, not months. Choose a preservative before you finalise the rest of the formula, not after.